Time： 2021-06-28 16:35:17
Author： Guangdong jiadanting commodity co., LTD
At the beginning of the year, due to the epidemic, many industries were hit hard by scars before they could react. Jiadanting had already predicted the transition from an information society to the "Internet of Things" earlier. Facing the raging epidemic at the beginning of the year, Huang Lisheng said that Jiadanting’s revenue this year is expected to be the same as last year and basically achieve the goal. Who knows if accidentally the first half of 2020 will increase by 20% year-on-year, (accidentally increase Estee Lauder said she was crying in the toilet). As a mid-to-high-end OEM/ODM personal care brand provider, Jiadanting increased instead of falling because of the channel decision to quickly adapt to the era of live broadcast e-commerce.
The real economy has been hit hard, but live broadcast e-commerce has thrived, and the beauty industry seems to be unable to escape the law of conservation of the universe. Jia Danting took a close look at the Internet celebrity economy contained in live e-commerce, and relied on a keen sense of smell to quickly make judgments and shift part of the focus to online channels. Jiadanting has created a flexible supply chain, strengthened digital technology and intelligent analysis functions, and at the same time improved the online drop shipping function, combined with the Internet celebrity economy to achieve unexpected but unexpected revenue generation. Jiadanting originally had strong technical strength. When a technology-based company stands on the vent with products to show off its glory, it is all aspirational.
Since Jiadanting is a technologically innovative enterprise, she has to talk about her technology. As early as the end of the last century, Jiadanting took the lead in creatively applying fragrance fixation technology to Aoxue Seahorse Perfume and Body Wash, which to some extent broke the technological monopoly of foreign brands. Over the years, Jiadanting has successively developed fragrance shower gels with long-lasting fragrance technology, long-lasting moisturizing, moisturizing technology, BD-Si silicone-free scalp hair care technology, new green anti-dandruff technology, SS-Mulrepair multiple sebum repair technology, etc. Representative key technology. Before we went, we moved forward again. The continuous technological vitality is indispensable for enterprise products to keep people's hearts firmly attached to them forever.
In 2020, Jiadanting has launched three more innovative technologies that closely follow consumer trends.
G-Vector Promoting Penetration Technology: A penetration technology that promotes the absorption of active ingredients on the skin through the intercellular path. The hydrophilic active ingredients penetrate the stratum corneum, allowing the active ingredients to participate in the skin's moisturizing, repair, and structural reconstruction processes.
Representative products: "anhydrous" aloe vera juice products, the content of aloe vera juice in the product is as high as 98%.
Panmitang ancient hair-raising technology: inherited three thousand years of ancient hair-raising secrets, Jiadan Ting has made innovations and transformations to make it industrialized while retaining good effects and adapting to the new functional needs of consumers .
Representative products: Pan Mitang scalp and hair care products, scalp care, hair follicle repair.
Biopeptide anti-dropping technology: Combining the concept of Chinese and Western medicine, selecting arborvitae leaves, forsythia fruit and other ingredients to regulate and repair hair follicles, using biological peptides as the main point of action to activate hair growth factors, improve the quality of hair follicle keratinocytes and stimulate them Proliferate and promote hair growth.
Representative products: The technology is applying for patents and special cosmetics licenses, and it is believed that a batch of representative products will emerge in the future.
Huang Lisheng has a deep understanding of the trends in the personal care field based on his years of exploration in Jiadan Ting and the industry. He believes that the personal care field will gradually become more refined in the future.
The number of beauty products is large and updated quickly, and the characteristics are not clear, and they are quickly eliminated. According to the "Analysis Report on China's Cosmetics Industry Operation Status and Development Prospects for 2020-2026" released by Zhiyan Consulting, the output of China's cosmetics industry has been stable from 2013 to 2015, with an annual output of 900,000 tons. It has increased significantly since 2016, and by 2019, the output of China's cosmetics industry reached 1.24 million tons. Faced with such a smoky beauty market, a vague and unremarkable product will soon be overwhelmed. Only by focusing on refined features and distinctive features is it conducive to deepening the brand effect, and it is easier to be known and accepted by consumers. Jiadanting has always tried refined research and development of personal care products. For example, Jiadanting vigorously promoted a "little yellow ginger" shampoo to prevent hair loss and nourish hair.
Refinement returns to the essence of product functions. Jiadanting has formulated personalized products for multiple groups from multiple dimensions such as raw materials, formulas, and data analysis. At the same time, the pure and focused functions make it clear to others when choosing products. Whitening is whitening and moisturizing is moisturizing. Even if the functions overlap, there are strengths and weaknesses. If there are universal products, girls don’t have to. After a day of dressing, I went through cleaning, moisturizing, make-up, cleaning, moisturizing and various products. With the improvement of the "Advertising Law", the supervision of false propaganda has become more and more stringent. The rigorous and focused attention to product refinement does not prevent more choices.